a girl named jinx

I met a high school girl today when erin and I were going to pick gavin up from his first day of preschool.  Mostly she and erin talked, I just quietly carried lilah on my shoulders.  She introduced herself (her real name escapes me) and she said something that struck me instantly as a bit… Continue reading a girl named jinx

musings on effective branding

i passed by a billboard this morning on the way to whole foods that said something about build your brand and it made me think about effective branding and what that really means. “branding” is the new buzz-term in internet marketing lingo.  it applies just as much to your corporate identity as it does to… Continue reading musings on effective branding